One night several days ago as I watching Detroit's Fox 2 News at 10 p.m., one of those "breaking news stories" came on. I don't recall WHAT the story was about other than I THINK it was some act of violence within the city, and one of the reporters was on the scene. ( I'm not even sure which reporter it was: Andrea Isom? Taryn Asher?)

No, what I recall quite vividly is what was directly BEHIND the reporter throughout the entire news segment: one of the Hilberry Theatre's new billboards!

The segment began with a live "chat," followed by a pre-recorded cut-away, followed again by a live "chat" that included some back-and-forth with the anchor in the studio.  But for the entire live segment, boldly displayed in big white-ish letters directly above the reporter's head was hilberry.com. 

Only a very tiny fraction of the billboard was visible; mostly just the Web address.

Did many OTHER viewers notice this?  Were they curious about it? Did they RECOGNIZE it?

And I wonder if ANYONE logged on to their Web site as a result of seeing it during that broadcast (and possible re-broadcasts)?

I guess it's one of those things we'll never know...

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