MAMA MIA! WHAT A SCREW-UP!
As I was uploading content onto EncoreMichigan.com this past Thursday evening I noticed a mistake on one of the show listings that had been on the calendar for a few weeks. Somehow I had misspelled the show title Mamma Mia! and never noticed it. I was surprised that SOMEONE hadn't brought it to my attention, but I quickly changed it and moved on to another project.
Then on Friday I checked my e-mail and found a short note from a local publicist asking me to correct the misspelled title.
I did, I thought. But I went back and checked to be sure, and the calendar was indeed correct. So then I figured I'd better check ALL of the spots on the site where the show appears, and sure enough, schizophrenic Don had it spelled correctly in half of the appearances and wrong in the other half. (I wasn't alone in my error. One of our freelancers did the same thing, and I never caught it. And the woman who e-mailed me admitted she's done the same thing.)
"Mama mia!" I thought - which happens to be the name of a favorite restaurant of mine, by the way, which MIGHT explain my confusion. (Yeah, right! That's my story, and I'm sticking to it!) So I immediately corrected all of the errors and vowed never to do it again.
To be honest, I was more concerned about making sure that the damn exclamation point always appeared in the title that I never thought to check the spelling of the word mamma. (It's amazing, the things we have to look out for when we're putting together listings, previews and reviews!)
So to everyone who thought we're idiots for not knowing how to spell the name of a very popular musical, we apologize. It wasn't the best way to launch EncoreMichigan.com - with a major boo-boo - but we'll work towards avoiding such errors again in the future.
(But it DID get me wondering: How many OTHER people saw it and - like me - never noticed the error?)
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critic_don) wrote,
