| Donald V. Calamia ( @ 2008-03-07 13:11:00 |
With so many shows opening throughout the month of February, we've got only six reviews scheduled so far for the month of March - and none this weekend. So what that means is that we can switch gears a little and publish previews of upcoming events rather than reviews.
Personally, I LOVE doing previews. It's always fun to sit down and chat with people about their projects. And readers seem to respond well to them, too.
But which do they prefer? Previews or reviews?
Over the years I've surveyed local theater executives and their PR folks and asked which THEY prefer. And each time, the results are always the same: it's a 50/50 split. (And the comment I get back most often is equally as helpful: "We don't care which; just give us SOME publicity.")
So if YOU were the king or queen of the world, which would YOU prefer? Should we print more reviews? More previews? A 50/50 mix? And WHY?